PENGARUH PENGGUNAAN MEDIA DIGITAL TERHADAP TINGKAT PENJUALAN PRODUK KECANTIKAN ORIFLAME

Abstrak

In the current digital era, everything has progressed, one of which is the use of digital media to sell oriflame beauty products. With the ease of marketing products online, it can increase the level of sales of oriflame products and add to a wider market reach. That way it can be interpreted that more people are using oriflame beauty products on a daily basis when viewed from the increasing level of online sales. The purpose of this observation is to determine the effect of using digital media on the increasing number of sales of beauty products from oriflame. This observation uses qualitative research, by distributing questionnaires to 34 respondents who are members of Oriflame, from students or college students to housewives. The results of this observation lead to a conclusion that the use of digital media has an effect on the level of sales of oriflame beauty products